(the tickets are now diamonds.)

mikerugnetta:

kenyatta:

transpondster:

theatlantic:

Who Wants a Nice Tall Glass of Coca-Cola’s Algorithmic Orange Juice?

Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety.

Read more. [Image: Coca-Cola]

I kind of don’t care because I don’t drink this brand, but it’s interesting to see how a company like Coca-Cola essentially sells bottled tap water, but they can’t figure out a way to just put orange juice in a bottle and sell it at a profit. 

The original Bloomberg Businessweek piece is a must read:

Black Book isn’t really a secret formula. It’s an algorithm. Revenue Analytics consultant Bob Cross, architect of Coke’s juice model, also built the model Delta Air Lines (DAL) uses to maximize its revenue per mile flown. Orange juice, says Cross, “is definitely one of the most complex applications of business analytics. It requires analyzing up to 1 quintillion decision variables to consistently deliver the optimal blend, despite the whims of Mother Nature.”

The Black Book model includes detailed data about the myriad flavors—more than 600 in all—that make up an orange, and consumer preferences. Those data are matched to a profile detailing acidity, sweetness, and other attributes of each batch of raw juice. The algorithm then tells Coke how to blend batches to replicate a certain taste and consistency, right down to pulp content. Another part of Black Book incorporates external factors such as weather patterns, expected crop yields, and cost pressures. This helps Coke plan so that supplies will be on hand as far ahead as 15 months. “If we have a hurricane or a freeze,” Bippert says, “we can quickly replan the business in 5 or 10 minutes just because we’ve mathematically modeled it.”

Orange juice and economy air travel have everything in common.

Also: your “fresh” orange juice is eight months old.

A.R.E.A.M.

ikenbot:

Beyond

Giant eyes on the Cerro Paranal Observatory in the barren Atacama Desert explore the worlds beyond.

The bright central bulge of the Milky Way galaxy in the constellations Scorpius and Sagittarius approaches the western horizon in this single-exposure photograph.

(Source: kenobi-wan-obi)

JIANG as Sawada Tsunayoshi

(Source: rasputin)

saintbennithy:

ratherdielaughing:

Nants ingonyama bagithi baba  [There comes a lion]
Sithi uhhmm ingonyama         [Oh yes, it's a lion]

Nants ingonyama bagithi baba
Sithi uhhmm ingonyama
Ingonyama

>Sounds very emotional and spiritual

>Basically means “Hey dude, there’s a lion.  Yeah, that’s definitely a lion.”

Harry Potter: Complete Series (2001-2011)
⇒prints

Every frame of the Harry Potter movies, condensed into a barcode. Interesting to see the choice of color palettes for each film!

#oh my god #look at this #how it starts off with reds and oranges and purples #bright colors #and then it gets continuously darker towards the end #it’s so fitting to the story #and then there is that strip of white at the end #which has to be the king’s cross scene #and it’s just #light #in a dark time #which is extremely beautiful

(Source: moviebarcode)

earthflamed:

by H・S