Tuesday, June 4, 2013
Sunday, May 5, 2013
Friday, February 1, 2013
a haiku for yamamoto takeshi
I forgot your birthday (oops)
Here is a haiku
Saturday, November 17, 2012
Who Wants a Nice Tall Glass of Coca-Cola’s Algorithmic Orange Juice?
Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety.
Read more. [Image: Coca-Cola]
I kind of don’t care because I don’t drink this brand, but it’s interesting to see how a company like Coca-Cola essentially sells bottled tap water, but they can’t figure out a way to just put orange juice in a bottle and sell it at a profit.
The original Bloomberg Businessweek piece is a must read:
Black Book isn’t really a secret formula. It’s an algorithm. Revenue Analytics consultant Bob Cross, architect of Coke’s juice model, also built the model Delta Air Lines (DAL) uses to maximize its revenue per mile flown. Orange juice, says Cross, “is definitely one of the most complex applications of business analytics. It requires analyzing up to 1 quintillion decision variables to consistently deliver the optimal blend, despite the whims of Mother Nature.”
The Black Book model includes detailed data about the myriad flavors—more than 600 in all—that make up an orange, and consumer preferences. Those data are matched to a profile detailing acidity, sweetness, and other attributes of each batch of raw juice. The algorithm then tells Coke how to blend batches to replicate a certain taste and consistency, right down to pulp content. Another part of Black Book incorporates external factors such as weather patterns, expected crop yields, and cost pressures. This helps Coke plan so that supplies will be on hand as far ahead as 15 months. “If we have a hurricane or a freeze,” Bippert says, “we can quickly replan the business in 5 or 10 minutes just because we’ve mathematically modeled it.”
Orange juice and economy air travel have everything in common.
Also: your “fresh” orange juice is eight months old.
Monday, November 5, 2012
Monday, October 8, 2012
i am so slow
you can look at the posts on a certain day?
url.tumblr.com/day/2011/12/25 <- what you posted last christmas
omfg chRIST WHY DIDN’T I KNOW THIS BEFORE????
makes my fckn life EASIER
Sunday, September 9, 2012
Friday, August 3, 2012
Giant eyes on the Cerro Paranal Observatory in the barren Atacama Desert explore the worlds beyond.
The bright central bulge of the Milky Way galaxy in the constellations Scorpius and Sagittarius approaches the western horizon in this single-exposure photograph.
Saturday, July 7, 2012
Thursday, July 5, 2012
Tuesday, June 19, 2012
JIANG as Sawada Tsunayoshi
Sunday, May 27, 2012
Tuesday, May 1, 2012
Friday, January 27, 2012
Tuesday, January 17, 2012
Nants ingonyama bagithi baba [There comes a lion]
Sithi uhhmm ingonyama [Oh yes, it's a lion]
Nants ingonyama bagithi baba
Sithi uhhmm ingonyama
>Sounds very emotional and spiritual
>Basically means “Hey dude, there’s a lion. Yeah, that’s definitely a lion.”